WE WORK AND TRAVEL FOR BRAND EQUITY

 
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FASHION

+ Armani

+ Avoc

+ Bonastre

+ Chanel

+ Christian Lacroix

+ Dior

+ Elle

+ Hermès

+ Le Monde

+ L'Oréal

+ Madame Figaro

+ Massimo Dutti

+ Officine générale

+ Rick Owens

+ Undercover

+ Viktor et Rolf

 
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[fade]WE
DEVELOP
CONTENT
STRATEGIES[/fade]
 
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INDUSTRY

+ Bacacier

+ Be-ys group

+ Bpi

+ European linen

+ Cnajmj

+ Eiffage

+ Klepierre

+ Ligier

+ Limagrain

+ Logica

+ Mercedes

+ Merck group

+ Opéra Garnier

+ Opéra Bastille

+ Pharmaprom

+ Philips

+ Philharmonie

+ See more

+ Suez Environnement

+ TF1

+ Universal Music

+ Vicat

+ We love green


 
 
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IMPLEMENT
GROWTH
HACKING
STRATEGY[/fade]
 
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WORK TRAVEL DIARY

 
 

+ Barcelona

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+ Brindisi

Italy, 27 September 2013.
The production of a series of short films in a still unfamiliar industrial sector, communicated by digital publishing technology, served to create extremely high added value content and to ensure substantial commercial visibility thereof.
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+ Cannes

France, 12 October 2016.
Coverage of this international event for a major group using a social media campaign represented a highly profitable investment. It served to increase the intangible value of the broadcast content and, thanks to a dedicated viral strategy, to create enhanced visibility of the brand itself.
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+ Dubaï

United Arab Emirates, 22 April 2015.
Assisting a company in the pharmaceutical sector through the creation of a brand universe linked to a digital strategy brought about a unique positioning of the brand in the high-growth geographic sector of the Middle East.
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+ Dublin

Ireland, 25 March 2013.
Against the backdrop of a congress bringing together all the employees of an international group, strategic capitalization of the many assets generated had a hand in developing the impact of post-event messages.
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+ Ecole 42

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+ Eden Roc

Hotel du Cap-Eden-Roc, France, 16 June 2012.
Investing in the creation of a first-rate iconographic collection in one of the rare places on earth where the history and soul of the venue hover over all the strategies in the luxury hotel world. The brand, whose name is a reference, is instrumental in enhancing its intangible value.
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+ Florence

Italy, 23 September 2013.
A film produced in a city chosen strategically for its history and the symbolism attached to it represents a long-lasting investment for this brand which is closely related to a love of heritage. This strategy was supported by a broadcast using the latest technological innovations in digital publishing.
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+ Le Louvre

Paris, France, September 2012.
The production of a short film and the strategic choice of a legendary place brought about strong growth in the intangible value of the brand related to this production, thus securing it.
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+ Los Angeles

United States, August 2014.
Strategic investment in the production of a making-of on the fringe of a feature film, the creation of a dedicated visual universe and the setting up of a social media strategy greatly developed the visibility of this feature film when it was released.
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+ Marrakech

Morocco, 25 April 2014.
As part of a luxury hotel installation, the setting up of a strategy enabling the brand to sustainably form exploitable assets, not only on the social networks but also as part of an operational communication process, contributed to rapid growth in brand equity.
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+ Montalieu

Isle-d'Abeau, Montalieu, Monaco, September 2012.
A strategy of high intangible value global content (short film, production of an iconographic collection, revamp of a long-standing visual universe) teamed up with the creation of a new product range architecture brought about the successful launch of over 18 million products on the market. This strategic support for managed investment in an industrial sector led to significant growth in brand value linked to the wide distribution of products.
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+ New York

United States, September 2015.
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+ Oscar Niemeyer

Espace Oscar Niemeyer, Paris, France, 7 April 2011.
Live broadcasting of this event as part of a national training session linked to an events strategy served to reinforce the brand’s DNA and an opening up to its audience. Thanks to the set-up of monitoring dashboards, the whole thing made it possible to get relevant KPIs.
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+ Palais d'Iéna

Paris, France, 25 April 2013.
The choice of an events strategy based on a symbolic place closely linked to our client’s history, coupled with a global media coverage system, resulted in top-notch visibility and significant enhancement of brand equity.
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+ Palais Royal

Paris, France, 27 October 2014.
The choice of a value creation strategy based on content production in outstanding places, coupled with a viral campaign and global media coverage, led to top-notch visibility and significant enhancement of brand equity.
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+ Roma

Sistine Chapel, Vatican, Italy, May 2012.
The creation of a documentary and an iconographic collection in an outstanding historic environment helped to create a timeless brand image with strong added value.
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+ Seoul

South Korea, 28 December 2015.

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+ Tokyo

Japan, August 2014.
The production of a short promotional film as part of a commercial expansion strategy and also the creation of various types of content enabled this fast-expanding brand to form a set of founding assets.
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+ Versailles

Château de Versailles, France, 13 July 2012.
The production of a backstage iconographic collection during this musical event contributed, through a value development strategy, to the creation of assets for this budding brand.
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[fade]WE
PRODUCE
HIGH
VALUE
CONTENT[/fade]
 
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MANIFESTO

 

The great change that is taking place before our very eyes has profoundly shaken the expertise both in the field of marketing and in the communication sector more generally.

Theories and other methods have flown to pieces while consumers’ purchasing behaviours have changed radically.

The old model of PR consulting agencies is a thing of the past, our jobs have splintered and have gone on to become ultra specialised.

From this movement sprang the Renommee group, itself designed to change.

+ See more

We believe in the strength of brand equity.

We believe in the economic value that a brand’s universe represents through its values, its testimonies, its digital deployment and ultimately customer confidence.

The group’s activities are geared to growing this value through working out strategy, and creating and producing sustainable content with high intangible value.

We are specialists in creating brand strategy, designing creative content and setting up digital solutions that help to increase perceived value by customers.

We regard the financial approach to brand communication in terms of investment.

Our work on intangible value is a long-term task and we see it as an investment which, by definition, has to allow the brand an eventual increase in its initial capital, whether this be tangible or intangible.


 
 
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[fade]WE
DEFINE
BRAND
STRATEGIES[/fade]
 
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[fade]WE
USE DATA
TO INCREASE
BRAND EQUITY[/fade]
 
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DATA GROUP

 

 

_Year of creation

 

[fade]2004[/fade]

 

 

_Number of subsidiaries

 

[fade]5[/fade]

 

 

_Number of clients

 

[fade]320[/fade]

 

 

_Number of projects

 

[fade]+3000[/fade]

 

 

_Number of crossed countries

 

[fade]14[/fade]

 
 
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[fade]WE
CREATE
BRAND
TERRITORIES[/fade]
 
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Twitter

 
 
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[fade]WE
DEVELOP
SOCIAL
MEDIA
STRATEGIES[/fade]
 
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Instagram

 
 

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[fade]WE
CREATE
GREAT
USER
EXPERIENCES[/fade]
 
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CONTACT

Paris, Headquarters
63, rue de Lancry
75010 Paris
+33 (0)1 40 36 67 67
paris@renommee-group.com

SARL with share capital of
EUR 535 000
754 006 054 Rcs Paris

 
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Renommee group
Paris, Headquarters.

 
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